Melanie Subono and Aidan Cronin launches the Tinju Tinja campaign in Jakarta during World Toilet Day (19/11/2014) |
JAKARTA 24 November 2014 – UNICEF Indonesia, and local rock star and humanitarian activist Melanie Subono are taking the fight against open defecation to the boxing ring through a multi-media campaign called Tinju Tinja (“Punch the Poo”), launched on World Toilet Day.
Largely conducted on social media, this campaign aims to inform and raise awareness about the health implications of such practice, as well as creating a sense of urgency to end open defecation in Indonesia in a new, innovative way.
During the launch UNICEF revealed that, based on the Joint Monitoring Program report (2014), published by UNICEF and the World Health Organization (WHO), 55 million people in Indonesia practice open defecation, making it the second highest number in the world after India.