"Info Bidan" - How a Simple Text Can Save Lives

This video illustrates how a simple SMS based technology, in a pilot project called "Info Bidan" which simply means Information for Midwives, has helped 200 midwives in remote villages in Pemalang and West Lombok provide health care information to and improve their counselling with their community. 

This was the fruit of collaboration between UNICEF, Ministry of Health, Nokia and PT XL Axiata. Thanks to the three text messages that they received every week for a year, the midwives were proved to have enhanced their knowledge. And in turn, they had also improved their patients' knowledge on important health issues ranging from nutrition, safe pregnancy and delivery, to early child development. 

SMS project improves midwives’ counseling competencies in Indonesia

The first Info Bidan Message broadcasted to the midwives which explains about the risks of not doing birth spacing. Lombok, 18 July 2012.

Jakarta, September 2013 - Midwives are at the forefront of health care in Indonesia and they play a critical role in communicating key messages on safe pregnancy, delivery and child health to pregnant women and their families. Many midwives however, especially in rural and remote areas, are inadequately trained and lack the necessary knowledge and expertise to provide quality counseling.

Through an SMS-based pilot project called Info Bidan (Information for Midwives) UNICEF engaged in innovative ways of strengthening the capacities of midwives in rural areas. The results have been positive and UNICEF is now in discussion with the Ministry of Health and other partners on how best to introduce the model as a training tool for all 100,000 midwives in Indonesia.